Wednesday, December 30, 2015


Customer retention is the key to survive as an online retailer. But what is most challenging is how to retain the customers?  Firstly to answer this question we need to understand why customer retention is so significant.

Loyal customers help boost your value and standing in the market as they are comparable to equities. You definitely cannot be successful if your customer does not come back to you to shop again.  Basis a recent survey in India, in 2014 approximately 35 million people shopped online in the country, and by 2016 the number is likely to rise to 100 million. Although there is a constant increase in the graph but so is the competition increasing. Hence the way out for survival becomes retaining your customers.

Everyone selling online is aware of this and even trying their level best to increase and retain the customers. They are going all out offering discounts, referral points, bonuses and loyalty points. So this is called for if you want to establish yourself as an online seller and to survive the competition.

Here are 5 simple ways of retaining your customers:

Define Your Target Demographic

Begin with defining your target market. Do not try to sell everyone rather keep a focused approach. Plan basis the product offering, logistics and marketing outreach as to who you are going to cater to.  This will help you be focused and you can expand gradually in a systematic way.

Customer Service needs to be very smooth
Customer service is also very important to gain the loyalty of the customers. You need to be able to win the confidence of the customers and make your processes as flawless as possible and be available whenever the customer needs help. You should be able to resolve all conflicts tactfully in a polite manner. Timely and prompt response at your end will itself make things easier.
Satisfying shopping experience
The customer should have a feel good factor once they shop with you. You should make their shopping experience special. Depending on the sector you are working in, you could try different ways for example you can offer special packaging and freebie gifts during festive seasons etc.
Online Marketing and social media presence is a must
Make the customer shopping the second time feel special

Being present on different social media platforms is very helpful. Also sharing your industry knowledge will help in portraying you as experts of the industry you are catering to. 
When a customer shops the second time let them know it means a lot to you. Be creative. One way is to show that the system recognizes them and is already there to welcome them. Interesting loyalty programs and rewards can be offered too, furthermore you can offer deals to social media followers for a discount for the third time shoppers.
So here is our insight on customer retention. To know more feel free to get in touch with VintFlea! We would love to help you with your queries.

About VintFlea

VintFlea our online marketplace for “Vintage” and “Vintage Inspired” products was created 2 years ago with a vision to ‘bring the global consumer closer to Indian products’.
Today VintFlea boasts of one of the largest curated collections of DIY, Vintage, Vintage Inspired and Up-Cycled products spanning across Craft Supplies, Clothing, Home decor, Shoes, Bags & Accessories.

At ‘VintFlea’ we curate and sell India’s most beautiful products at the most competitive prices through our kitty of in-house brands namely Trove, Revamp, The shoe Trunk, Trinkets and The Hue cottage.

Our astute understanding of international business ethics, local expertise, market know-how and ruthless focus on unique products, high quality craftsmanship and breathtakingly beautiful local designs has enabled us to carve a niche for ourselves across the global market. And we endeavor to continue taking bold steps towards constantly increasing our value offerings while broadening business horizons. 

Wednesday, December 2, 2015


Sari, a traditional garment worm by many women in India attributes to approximately 30 percent textile production in the country. Leaving aside textile mills there are over hundreds of centres manufacturing sari, also there are numerous kinds of fabrics and weaving techniques, dying methods, different patterns, prints and embellishing styles, motifs, colours etc. These different style and patterns have set a style statement over the years.

History of Saris
The origins of saris are ambiguous, owing to the fact that there are very few historical records in India. The origin of a sari can be dated back to Indus Valley Civilization and there is different evidence available for the same. The Indian Sari is over 5000 years old as it was first mentioned in Rig Veda.

Different kinds of fabrics used for saris
There are distinctive types of Indian sari fabrics and the common ones used are cotton, georgette, chiffon, crepe and silk. Cotton saris are light weight and are easy to maintain. It is usually preferred in summers. Georgette saris are made up of nylon and polyester and the fabric is very graceful. The texture is soft and delicate and comfortable at the same time.
Chiffons are considered very elegant and the fabric is very fine and often made of nylon and silk. Different prints and pattern and shades only add beauty to this elegant fabric. Common prints sold are block prints, resham work woven on it, bandhani style, and gold embroidery looks absolutely stunning. Crepe is used in saris as the fabric is very fine and light fabric woven into silk and at the same time fashionable.   
Silk unquestionably is an evergreen fabric. There is a wonderful range in silk sari right from Kanjeevaram to Patola, Banarasi and Mysore silk. This fabric demands extra care. Steam press is suggested for silk.
Other categories of fashionable fabric used for Indian saris include Linen, Satin, Velvet, Organza, Crush and many more.

Indian saris: Specialities from different regions
A variety of stunning saris come from different regions such as Gujarat, Haryana, Western Uttar Pradesh, Rajasthan, and Western Madhya Pradesh. The typical feature of the sari from the above mentioned regions is the dyeing of saris rather than weaving techniques. Also the three main types of Indian resist-dyeing block printing, tie & dye and ikkat have originated here. Using different colours, fabric, weave and embellishments help in enhancing the elegance of these saris. There is an unlimited option when it comes to wearing saris. Each style of sari is particular to the state it comes from and can be easily identified by those who wear them.

Saris from west India
Rajasthan: Bandhani , Kota Doria
Maharashtra: Paithani
Gujarat: Patola, Tanchoi Saree
Madhya Pradesh : Chanderi , Maheshwari

Saris from North India      
Uttar Pradesh: Banaras Brocade, Chickan Saris

Saris from South India
 Tamil Nadu: Kanjeevaram Sari
Andhra Pradesh: Gadwal Saree

Saris from East India
Orissa: Ikat sari, orissa bomkai sari, Bandha, Pasapalli
West Bengal: Tant, Tangail, Baluchari, Dhonekhali, Katha, Ikat

We at 'VintFlea’ take great pride in our hot selling vintage sari ensemble from our label Trove. Selected and curated from different regions of India, we strive to showcase to the world this quintessential symbol of Indian culture, heritage and ethos that has witnessed extensive experimentation and creativity over the years. ‘Trove’ our label for all things DIY aims to inspire you to do things yourself, get creative and tailor make awesome products with our DIY supply items. 

Tuesday, December 1, 2015

Vintage clothing is beyond old used clothes!

My love for vintage clothing goes back to my teens even before being associated with VintFlea. I spent a chunk of my teen years hunting for vintage stores for treasures, and then I finally got the opportunity and the perfect environment to be associated with one.
Today proud to be a part of the team at VintFlea, an online marketplace for “Vintage” and “Vintage Inspired” products, created 2 years ago with a vision to ‘bring the global consumer closer to Indian products’.

Owing to lack of understanding many people often perceive vintage clothes as old and used being ignorant of their value. Against this back drop, I would like to pen down my thoughts as to why vintage clothes are beyond old used clothes.

Uncompromised quality: The superior quality of vintage clothing is plainly matchless to that of present-day clothing, leaving aside the premium luxury designers. Today clothing is cheaper to make but usually never cheaper to have, and certainly it is by wearing vintage that you stand the opportunity to possess and feel true luxury construction at an affordable and below luxury price. Skilfully crafted garment are sure to attract and flatter you!
Exclusivity: Be assured of exclusive product when you invest in something like a vintage saree, that there are no replicas. In fact this is why vintage clothing is popular among celebrities. There is a sense of pride when you posses something that nobody else in this world owns. Every piece is a treasure!

Every garment has a story to it!:  The mystery and history of Vintage clothing is the actual charm of wearing it. What is more exciting is that every vintage garment has a story which helps you form images of its past life.

The clothing has a soul: Vintage clothing is simply beyond "old used clothes." It is has greater significance than clothes which have never been worn. It carries history, has artistic value, and the stories of those who have come before us. Hence being a possessor of these vintage clothes and fashion means keeping those people and those histories and that artistry alive.

To conclude, wearing vintage clothing is to be wrapped in romance of the bygone era. Vintage clothing is definitely exceptional.

About VintFlea

VintFlea is an online marketplace for “Vintage” and “Vintage Inspired” products was created 2 years ago with a vision to ‘bring the global consumer closer to Indian products’. At ‘VintFlea’ we curate and sell India’s most beautiful products at the most competitive prices through our kitty of in-house brands namely Trove, Revamp, The shoe Trunk, Trinkets and The Hue cottage.
Today VintFlea boasts of one of the largest curated collections of DIY, Vintage, Vintage Inspired and Up-Cycled products spanning across Craft Supplies, Clothing, Home decor, Shoes, Bags & Accessories.
At VintFlea we envision creating one of the largest networks of virtual shops spanning across various glocal marketplaces.
At VintFlea ‘e-glocalization’ is at the heart of everything that we do. We are storytellers with a difference. We curate, extract history, bundle, re-invent and create glocalized stories about the products for the global consumer.

Author: Ankita Rai (Storyteller, VintFlea)

Wednesday, November 18, 2015


Handicrafts are artistic and innovative products made by the expertise of the hand which does not take help of contemporary machinery and equipment. These days, hand-made products are used as an item of luxury setting their own fashion statement.

The prosperous cultural heritage and centuries of evolutionary beliefs and practices in India is visible by the colossal variety of handicrafts made across the country. Handicrafts are a reflection of the artistic personality of the cultural people. Over the years, handicrafts made in different regions of the country have maintained their sophistication like the Kashmiri woolen carpets, Zari embroidered fabrics, terracotta and ceramic products, silk fabrics etc. Basis the historical evidences, we are aware of the fact that these handicrafts were exported even in the ancient times, to far off countries of Europe, Africa, West Asia and Far East via the 'silk route'. The crafts bear the magnetic appeal of the Indian culture that assures exclusivity, attractiveness, dignity and chic.

Popularity of handicrafts in India
India is famous for its way of life. As much as art and culture goes, India is known to be among the culturally loaded countries in the world. With some highly skilled artisans, the fame of Indian handicrafts across the globe has increased. Handicraft accounts as the main source of income for many people residing in rural areas.

Types of handicrafts in India
Indian handicrafts are very popular internationally and various kinds of handicrafts are manufactured in this hub. Highlighted below are a few kinds:
Bamboo Handicrafts: Different items made using bamboo are dolls, baskets, furniture, toys, mats, wall-hangings, umbrella handles, crossbows, jewelry boxes and many more. These are mainly made in West Bengal, Assam and Tripura.

Weaving or Embroidery Handicrafts:  Gujarat, Madhya Pradesh and Rajasthan find prevalence in this art form. Bandhanis the popular and well in demand form of weaving, and is done in Jamnagar and Rajkot.

Cane Handicrafts: Utilitarian objects such as trays, baskets, stylish furniture and many more are made from cane. Vellore district (Tamil Nadu) is known for cane handicrafts in India.

Brass Handicrafts:  A specialty of Rajasthan, items made of brass such as crawling Krishna, Lord Ganesha's figure, table tops, perforated lamps, ornament boxes, toys, wine glasses, plates and many more finds extensive usage.

Bell Metal Handicrafts: The hard form of bronze, often used to make bells, is referred as bell metal. Items such as vermilion boxes, bowls, candle stands, pendants and many more are made from bell metal. Madhya Pradesh, Bihar, Assam and Manipur states specialize in this craft.

Jute Handicrafts:  Wide array of jute crafts comprise of bags, bangles, jewelry, footwear, decoration items such as wall hangings and many more. West Bengal, Assam and Bihar lead this market.

Bone and Horn Handicrafts: Originally hailed from the state of Odisha, the bone and horn handicrafts are popular for making animal figures, pen stands, ornaments, cigarette cases, table lamps, pepper and salt sets, chess sets and many more. This art form is prevalent in Odisha, Karnataka, Kerala and Uttar Pradesh.

Additionally, other form of handicrafts prevalent in India includes:

  • Glass Handicrafts
  • Stone Handicrafts
  • Wood Handicrafts
  • Kiritams Handicrafts
  • Metal Handicrafts
  • Painting
  • Clay Handicrafts or Pottery
  • Marble Handicrafts
  • Rock Handicrafts
  • Lace or Zari Handicrafts
  • Shell Handicraft
  • Leather Handicrafts
  • Enamel Handicrafts